Going green on digital goods
So, I understand that physical marketing is still a good way of moving product. I see the gift cards in supermarkets that allow you to download songs from iTunes and to give virtual gift cards to eBay. Still… why all the wasted material? With the standard iTunes card you basically get one sheet of paper but I saw this yesterday an entire box with marketing literature all wrapped around a download coupon for iTunes.
Sure, you got a few songs and a video download but it seems like a ton of throw away for a digital good.