Bill Watt’s Blog

Well- it is my 3rd week at Current and today I got my business cards and noticed that they removed the job description. I guess they’re going to let me stay.

With all the background stories about the Idol singers being professional singers (record contracts, grammy experience, and bands to their credit) I don’t understand why only Carly Smithson is consistently awesome. Even the other contestants I like are all over the place and she just blows it out week after week. Is there even a question at this point?

So, I understand that physical marketing is still a good way of moving product. I see the gift cards in supermarkets that allow you to download songs from iTunes and to give virtual gift cards to eBay. Still… why all the wasted material? With the standard iTunes card you basically get one sheet of paper but I saw this yesterday an entire box with marketing literature all wrapped around a download coupon for iTunes.

Sure, you got a few songs and a video download but it seems like a ton of throw away for a digital good.