One bad outgrowth of web 2.0
So, I’ve already expressed my dislike for many company attempts to leverage user generated content to feed their commercials. Some are great, like what Fox did for “Always Sunny in Philadelphia” and their superfan contest (with MySpace). Then there are attempts like what Secret did (this is a link to my old post about it) and the newest painful one is the Oreo Cookie “send us a video of you singing the original theme song”… please make it stop.